"Google History repeating itself or just making more money"

Well some of you may be aware that Google used to show Sponsered links at the bottom of Organic Search . . .

and now its coming back again , , , 3 ads on top, ads in the right bar and ads at the bottom as well.

The Top 3

The Ads at Bottom

Here i qoute Sergey Brin and Larry Page (Google Founders) "In general, it could be argued from the consumer point of view that the better the search engine is, the fewer advertisements will be needed for the consumer to find what they want."

But i guess the extrrrrraa moola makes the diffrence.