Yahoo starts giving tough time to Google guys . . .

Google AdSense and Yahoo Publisher Network’s Fight For Publishers

The battle for publishers between Google AdSense and Yahoo Publisher Network is heating up beyond CNN and Washington Post as Google AdSense representatives are now telephoning some old AdSense users who made the switch over to Yahoo Publisher Network. Google is asking publishers to come back to AdSense and possibly even negotiating higher payouts with premier publishers, something that Google AdSense has done in the past (no link, but have had discussions with such premier publishers).

This explains the latest ‘TIP’ which Google is showing in the AdSense interface(to the right of Today’s Earnings when you log in) : Is your phone number correct? Please visit the account settings page and make any necessary updates to ensure that you can be reached at the phone number associated with your account.

I would love to see this escalate into a double-ended price war where both companies gradually increase revenue for publishers and reduce cost for advertisers. (Classic example of duopoly benefiting the end customer) .

Beeta testing mode for Google Reader

Google has launched a new RSS and web feed reader called the Google Reader.

You select your news sources by entering the name of the site in a special form. Yes, that’s right, you do not have to find the RSS feed address by yourself. Google will find it for you.

Google will put up a reading list that you can sort by date and by relevance. There are also keyboard shortcuts that should make navigation easier.

Google AdWords Now Allows for Flash Ads

Seems like you are not happy with the fact that Google only allows Static Image ads,

My friend the good old days are history now, because site owners looking for a little more control over their AdWords image ads will be happy to know that Google will now also be allowing Flash-based ads to run via Google AdWords campaigns.

No word yet on whether or not AdSense partner sites will be able to disallow Flash-based ads from their own sites.

I believe its again a very though by Google to capture the display business and more importantly because its gonna work on Pay per Click model only.

LookSmart to be Booted from NASDAQ

LookSmart reported that they received a delisting notice from NASDAQ staff on October 13. This is because of the fact that shares in the search company had failed to remain above the $1.00 level, NASDAQ began the process of removing LookSmart from its stock-board under MarketPlace Rule.

LookSmart is allowed to request an appeal which will delay delisting pending a decision from the NASDAQ Listing Qualifications Panel.

Looks like with Google's increasing market share, we will have more of these News.