Friday, September 30, 2005

Yahoo Desktop Search comes out of beta

Yahoo has launched the final version of its Desktop Search application. Compared to the beta version, which was released in January, Yahoo Desktop Search comes in addition with the

LiveWords function that allows users to instantaneously search for any keyword on the internet.LiveWords also lets users to highlight text within documents and click a button to search for those words in other documents on their hard drive.

Two of Yahoo Desktop Search’s advantages are that it includes more configuration options than its direct competitors and that it lets users to define search criteria.

The latest version of Yahoo Desktop Search indexes over 300 categories of files, ranging from e-mails including attachments, images, Yahoo Address Book, Yahoo Messenger conversations, Microsoft Office documents, Adobe PDF to audio and video files

Googloo explains "when you dont see ur site on Google"

Can’t find your site in Google?

A web master’s worst nightmare: You can’t find your site in Google! Don’t panic – here are a couple of tips that can help you out.

The first thing you need to do is to find out if your site has been banned or if it just receives poor rankings. Now there is an easy way to do this: The Google Banned Tool. All you have to do is enter the URL of your site into a box and click “Check”. The tool queries the Google database in two different ways to be sure of the results.

So if you receive good news and your site is not banned, you know you have to get started on some search engine optimization work. If your site turns out to be banned, this will certainly be a stressful and unpleasant experience for you.

But there is still no need to panic.

Googloo/Gulrez Alam will explain the other situation in Next article.

Happy Googling

Tuesday, September 27, 2005

Explaining "The Paid Search Blockade Strategy"

WHAT IS A BLOCKADE? IT'S exactly what it sounds like -- a barrier to prevent your competition from appearing in the top search results. It is an advanced pay-per-click strategy of occupying the top three or more spots in search engines, essentially blocking out your competition. This technique typically is used only in very competitive markets.

Now, you might think that's not so hard, I'll just create three campaigns in my Google account, and bid on the same keyword in each campaign. Sorry, it doesn't work that way. Google will only serve one ad per keyword and URL.

In other words, your multiple ads won't show in the search engine results pages.Here's how it works.

A blockade can be set up on any cost-per-click search engine. For example, if you want to occupy the top three positions in Google, then the first thing you must do is open three separate Google accounts. Just so there's no misunderstanding, that's three different accounts, that have three separate log-ins. If you want to occupy the top four positions, then you'll need four different Google accounts. And so on.. Once you set up the accounts, you'll need to bid on the same keywords.

Deciding which keywords to use in your blockade is crucial. Maybe you only want to use your brand names. Or maybe you'll choose some keywords with a high click-through rate. maybe you'll choose your keywords with the best conversion rates. Now, here's where it gets a little tricky. If you use the same destination URL, it'll be obvious to everyone what you're up to.

So what you need to do is set up a different Web site for each pay-per-click account. Take a second to think about consumers' buying behavior. Before a purchase, they might want to check out some objective opinions, and or read some testimonials. Using this logic, it would make sense to set up a review site and a testimonial site as your two additional sites besides your main company Web site. Using a different destination and display URL is especially important with Google, because Google only allows one URL per keyword.

So, as an example, if two or more affiliate marketers are bidding on the same terms and using the same URL, only one of their ads will be served. That will be the ad with the highest "quality score." If you are using a rules-based bid management platform like Atlas, then no rules should be applied to your "blockade" keywords on Google.

Since Google has a hidden bid landscape, and uses a "quality score," you'll have to manually manage the blockade keywords. Just make sure you keep your cost per click high enough to insure a high placement.

"Yahoo! has a visible bid landscape, so you can apply rules if you use rules-based bid management software. However, I recommend checking on the keyword positions regularly, just as you do with Google.

After your blockade is set up successfully, you'll need to track and monitor it closely to determine if you've achieved the desired results. Then, the optimization needs to begin. Since you don't optimize a pay-per-click blockade, the best way to optimize is by testing different forms of the creative, landing pages, and keywords.

Googloo/Gulrez Alam says . . . Happy Googling :o)

Wednesday, September 14, 2005

PPC as a Branding Tool

While PPC campaigns have always been touted for their direct response nature, many within the search marketing field are starting to see the benefits of PPC as a branding tool. Studies show that more users are turning to search engines as navigational tools, meaning that they'll search for a brand name rather than guessing a URL.

Companies that lack a presence in the PPC ads for their own products may be missing out on potential customers. Additionally, having your brand name ad show up for the right generic phrases is a great way to brand your business.

The beauty of PPC ads is that impressions are free. That means that rather than paying for impressions like a company would for a typical banner ad, they pay only for any actual visits. This sometimes means that advertisers pay less than a banner ad would cost while reaching a highly targeted audience.

So before you sit down to tackle the next expansion of your pay-per-click campaign, think about what goal you are trying to accomplish. Do you simply want to use pay-per-click to drive more sales to your site, or do you want to use it as part of an integrated online marketing effort. If so, figure out how PPC ties in with your other efforts and make sure that you budget and track accordingly

Monday, September 05, 2005

Googloo finds a Search Engine without Click Frauds and without Bidding Process

According to industry studies, click fraud accounts for 10% to 30% of all clicks received on internet advertisements. With internet advertising revenues at $4 Billion and expected to exceed $7 Billion by 2008, fraudulent clicks represent an alarming, growing problem for advertisers. is turning the pay-per-click advertising model on its head, by charging a fixed monthly fee for keywords and keyword phrases. Regardless of the number of clicks the advertiser receives on its advertisement during the course of a month, the cost of the keyword or keyword phrase will remain fixed.'s fixed paid advertising system eliminates the bidding process for keyword phrases." Advertiser bidding has sent the cost of many keyword phrases into double digit dollar amounts per click, with some words and phrases actually hitting the triple digit dollar amount.

Replacing the bidding process, is offering all keywords and keyword phrase listings at the price of only 25 cents each. The company requires a $2.00 minimum monthly purchase (good for up to 8 words or phrases), so it can absorb transaction costs. will give the opportunity to the first 12 advertisers signing up for a particular keyword or phrase, to continually rotate into the coveted top position. With each search for a particular keyword or phrase, the top 12 advertiser links will be rotated on a random basis. On average, every 12 searches will see the advertiser being in each of the first 12 positions. These same top 12 advertisers will have the added benefit of seeing their ads appear on each page that is searched for a particular keyword or phrase.

Googloo says happy Search Marketing.

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