Sunday, November 27, 2005

Google Search on your TV

Well dont go in to the literal meaning of the title , , , Google displaying ads in your Tv Commercial is a little far fetched thing right now, , , but "TIVO" is working with Comcast and others to enable users to search ads based on relevency.

TiVo users will be able to set up a profile of products on their television screens by clicking on categories such as automotive or travel or typing in keywords such as “BMW” or “cruises.” On a regular basis, TiVo will then download relevant commercials to TiVo recorders over the Internet or, for those users who don’t have broadband, send the video via traditional broadcast signals. The commercials will appear on-screen in a folder next to the list of television shows TiVo users record.

Advertisers will associate their ads, according to the Journal, with keywords and categories (a la Google AdWords/AdSense

Wednesday, November 23, 2005

Google Adowrds comes to your Desktop

Finally we have a desktop AdWords management tool to access your account data , , , Its called ADWORDS DOMINATOR.

Adwords Dominator has its own database and works on the import, update and upload concept. A single screen interface that allows the user to see all critical aspects of the campaigns and even chart out the key factors including Adwords Efficiency Indicator helps the advertiser to reduce the campaign management time by a large factor.

All thanks to Chris Lee and Goran Nagy that we dont have to face the same slow and cumbersome Adwords interface. However i am not taking away the credit from Adwords team's consistent efforts at improving the interface

Tuesday, November 22, 2005

Google Analytics capacity of Only 234,725 accounts

According to the Google Analytics page, they have temporarily disallowed people from signing up. They also removed the "Add new profile" link from inside analytics, which previously allowed a single account to track up to 40 different Web sites.

With 234,725 Analytics accounts created (and probably over 200,000 additional profiles), Google has went from tracking zero to almost half a million in about a week.

This is a huge amount of data to process. Anybody who has tried Web Trends knows the processing power Google will need to get all these accounts caught up. Unfortunately, this delay users have been experiencing since it's launch is giving this product a bad reputation.
We believe an "invitation only" approach, similar to GMail, would have made much more sense.

Thursday, November 17, 2005

Google Simplifies life for Its Advertisers.

Google has come up with yet another innovation to make it's other innovations even simple and user friendly.

In it's recent development, Google has made certain changes like a common login Id for its many products like gmail, adwords, froogle etc. Now you don’t have to remember 10 different login Ids and passwords for Google products, one simple ID and password will do the trick.

In another development, Google Adwords has changed its user interface and have introduced few innovations to make life simpler for its advertisers.

Now Google Adwords gives an option of creating separate Contextual bids for all the keywords in the same adgroup meaning that you don’t need to create a separate Adgroup to allocate a different bid for the Content Campaigns.

This essentially means that in the same adgroup there will two different Bids for every Keyword , for Search & for Content, unlike the earlier system where you have to create a different campaign to be able to bid separately for Contextual Placements.

Monday, November 14, 2005

Google keeping literature alive with Google Print

We know Google’s intentions of keeping literature alive with Google Print, but will Google also be saving the newspaper industry? Google has launched its print advertising spinoff of Google AdWords, Google Publication Ads. Currently in invite only beta testing, Google Publication Ads is new direction for Google, giving advertisers the power to place performance based (direct response) print ads in newspapers, magazines and other forms of print ads (list not yet made public by Google).

How Does It Work ?

Once invited to join the pilot program, Google advertisers can login to select a publication based upon the target market criteria of demographics, location, publication circulation details or keywords to create a list of relevant publications.

Then, the advertiser uses the Google Publication Ads interface to create a print add which features an image, sales copy, company logo, trackable URL, and phone number (trackable toll free numbers and site URL’s may be made available by Google). Once the print ad is finalized, Google reviews, then sends to the publisher for final approval. Once the ad runs, Google invoices the advertiser.

Since Google AdWords is based on a per click pricing model, expect a similar approach from Google Publication Ads. With the ability to track Pay Per Call from the print ads, and with Google hosted web site URL’s (which Google can tweak based on visitor profile information and referring publication), the Google Pub Ads system looks like a nice hybrid of old school direct response and pinpoint targeted web advertising and tracking.

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