Wednesday, December 14, 2005

Landing Page as a measure for the Quality Score.

In order to increase the user experiance, Google Recently added "quality of landing page" as a measure of Quality Score which in turn determines your CPC.

In the official Adwords Blog they have highlighted the following pouints.
  • Link to the page on your site that provides the most useful and accurate information about the product or service in your ad.
  • Ensure that your landing page is relevant to your keywords and your ad text. Distinguish sponsored links from the rest of your site content.
  • Try to provide information without requiring users to register. Or, provide a preview of what users will get by registering.

My View : This gives an additional reason for Search Marketers to develope a Specific Landing Page for PPC

1 Comments:

Blogger Some Thought Required said...

Hi Gulrez Alam

Landing Page as a measure for the Quality Score. ? mmmm....

Later,

check out adwords blog

5:58 AM

 

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